Today I'm across town at Central Market. You can smell the Hatch chili peppers the moment the doors open. Bammmm! hits you in the face.
Actually, you can smell the peppers the moment you get our of your vehicle as they have two huge gas fired chili roasters going.
And all kinds of Hatch food products being demonstrated inside ... from corn chips, corn bread, tortillas and scones, to sausages, salsas, enchiladas, and more!
CM is the H.E. Butt Grocery Company's answer to Whole Foods.
Both stores are born (and based) in Texas. Yes, Texas IS big enough for two similar style stores (even 3 or 4 if you count Sprout's and Sunflower) ... and other smaller ones ... ??? Face it - Texans eat ... Texans cook .. and sometimes we cook and eat healthy.
Central Market is kicking off their 16th Annual Hatch Chili Festival today - August 17.
They’re on the lookout for the most creative Hatch chile recipes. Starters. Entrees. Desserts. Drinks.
Originality counts. From five ingredients to 50, nothing’s out of bounds if it involves a heavenly
helping of Hatch.
Here's the low down ...
Enter your recipe by August 22, 2011 at 10:00 am. Central Market will select eight winning recipes — one for each of their stores. Entries are judged for creativity, tastiness and presentation by Central Market Partners, local celebrities and Hatch chile fans — (I'm thinking I could be a judge???)
Main prizes ...
Winning entries will receive 75 pounds of Hatch chile peppers and a $100 Central Market gift card.
but look ...
You receive a one-time offer for a coupon for $5 off a $25 purchase just for entering.
(okay ... I'm working on MY Hatch recipe entry just for the $5 coupon.)
I know people who can spend $25 at Central Market just in the candy bar (neon sour orange worms) ... or on coconut water ... or in beer and wine ... or desserts ... or seafood ... or ...
Ciao!
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